These types of signs are known by several names — Backlit Letters, Reverse Channel Letters, or Halo Lit Channel Letters.
This type of sign allows you to use different colours to show a contrast between the front and backlighting to give off a halo effect in the back. The Erb signs Back-Lit Channel Letters are customized and an upscale three-dimensional graphic element that is fabricated from sheet aluminum panel and acrylic since it will not rust.
In simpler terms, a channel letter can be a customized letter, number, or other characters that, when combined make up a sign presentation, commonly used for visibility, brand recognition, and location awareness for any business.
Channel letter signs are highly flexible and can be made using a wide variety of fonts, colors, and sizes.
Marquee signs are quite good at attracting people’s attention and advertising a business due to their vintage feel. Also, they are typically bordered with flashing light bulbs and can feature letters individually.
These signs have been in use for a long time, and they have evolved a lot over the last couple of years.
Usually, a marquee sign is comprised of letters that denote the name of a company or establishment. When used by theaters, it displays the title of a play or movie while artists may also be present at the venue. Most marquee signs use flashing yellow or white bulbs along the border.
Often called “halo” or “backlit” letters, reverse-lit channel letter signs are mounted away from the wall, causing the light to form a halo effect behind the sign. The distance from the sign to the wall they’re mounted on enables the halo of illumination around each individual character, helping the reverse-lit channel letters to stand out.
Instead of acrylic, reverse channel letters have a metal face. They’re also fitted with aluminum letters. Reverse lit channel letters typically have clear Lexan or polycarbonate backs.