These types of signs are known by several names — Backlit Letters, Reverse Channel Letters, or Halo Lit Channel Letters.

This type of sign allows you to use different colours to show a contrast between the front and backlighting to give off a halo effect in the back. The Erb signs Back-Lit Channel Letters are customized and an upscale three-dimensional graphic element that is fabricated from sheet aluminum panel and acrylic since it will not rust.

In simpler terms, a channel letter can be a customized letter, number, or other characters that, when combined make up a sign presentation, commonly used for visibility, brand recognition, and location awareness for any business.

Channel letter signs are highly flexible and can be made using a wide variety of fonts, colors, and sizes.

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These signs have been in use for a long time, and they have evolved a lot over the last couple of years.

Usually, a marquee sign is comprised of letters that denote the name of a company or establishment. When used by theaters, it displays the title of a play or movie while artists may also be present at the venue. Most marquee signs use flashing yellow or white bulbs along the border.

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Instead of acrylic, reverse channel letters have a metal face. They’re also fitted with aluminum letters. Reverse lit channel letters typically have clear Lexan or polycarbonate backs.

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